branding

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brand

(brănd)

a. A trademark or distinctive name identifying a product, service, or organization.

b. A product or service so identified: bought a popular brand of soap.

c. An association of positive qualities with a widely recognized name, as of a product line or celebrity: The company tried to improve its brand by donating money to charity.

d. A distinctive category; a particular kind: a brand of comedy that I do not care for.

2. A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.

a. A mark burned into a person's flesh, as to identify a convicted criminal or a slave.

b. A mark burned into a person's flesh for ornamental or aesthetic purposes.

4. An association of disgrace or notoriety with something; a stigma. See Synonyms at stain.

5. A branding iron.

6. A piece of burning or charred wood.

7. A sword: "So flashed and fell the brand Excalibur" (Tennyson).

tr.v. brand·ed, brand·ing, brands

1. To mark with a hot iron, as to show ownership: branded the steer.

2. To provide with or publicize using a brand name or other readily recognized identifier: a line of cars branded with mythological names.

3. To consider or label as disgraceful or infamous; stigmatize: branded the deserters as cowards.

4. To impress firmly; fix ineradicably: Imagery of the war has branded itself into the national consciousness.

[Middle English, torch, from Old English; see g^wher- in Indo-European roots.]

brand′er n.

American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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Noun

branding - the act of stigmatizing

stigmatisation, stigmatization

disapproval - the act of disapproving or condemning

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References in classic literature ?

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