[peɪˈəʊlə], (Noun)

Definitions:
- the practice of bribing someone in return for the unofficial promotion of a product in the media
(e.g: if a record company spends enough money on payola, it can make any record a hit)


Phrases:

Origin:
1930s: from pay + -ola as in Victrola, the name of a make of gramophone