misrefer

misrefer

(ˌmɪsrɪˈfɜː)
vb (tr) , -fers, -ferring or -ferred
to refer to (something) wrongly
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
For them, the traditional models of Moutinho (1987), Um and Crampton (1991), and Woodside and Lysonski (1989) are based on positivist paradigms, (limited) rationality, and the cognitive processing of information; and they misread the complexity of real life and misrefer important issues--such as the role of emotions and feelings, low involvement and passive search for information, nostalgia, dreams, etc.