"Near the top of that code, you will see
metatag titles, descriptions and keywords.
Finally, the 2001 form also includes an exclusion for claims arising from the "unauthorized use of another's name or product in the (insured's) email address, domain name or
metatag, or any other similar tactics to mislead another's potential customers." Setting aside the question of what online branding might be swept into the exclusion for "similar tactics," the use of trademark terms in
metatags in online advertisements is an unsettled area of current law, and one for which underwriters do not want to have to pay the defense costs required to clarify.
Addressing Online Parallel Imports Resulting from Keyword and
Metatag Misuse, 2006 SWAN.
These include noting the placement of keywords in titles and near the top of pages, and "
metatag" content words supplied by developers.
In discussing the
metatag issue, the Ninth Circuit dispensed with any kind of meaningful analysis and simply cited the Brookfield case to support its conclusion that the use of trademarks in
metatags satisfies the prima facie requirements for trademark infringement.
Pay special attention to any
metatag and keyword options as these can affect site ranking as well as submitting your site to search engines.
But even if you are the kind of small business owner who doesn't know a blog from a
metatag, it is still possible to become a www.business.com.
The identification and development of the
metatag structure for the Urban Education Portal were carried out by the UNITE/TEN team.