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goodwill
Definitions
[ˌɡʊdˈwɪl], (Noun)
Definitions:
- friendly, helpful, or cooperative feelings or attitude
(e.g: the scheme is dependent on goodwill between the two sides)
- the established reputation of a business regarded as a quantifiable asset and calculated as part of its value when it is sold
Phrases:
Origin
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definition by Oxford Dictionaries