Stop for a second and consider that the indebtedness accumulated by
fogdog during the first three years of the Obama administration totaled $4.6 trillion, it took George W.
Exemplos como eToys.com (brinquedos),
FogDog.com (bens desportivos) e Eve.com (produtos de beleza) sao bem claros (Smith et al., 2000).
Based on several rounds of discussions among the authors and preliminary pretests with students from the same geographical areas, we generated a list of 45 foil brands that approximately matched the list of actual sponsors both in terms of the brands' prominence (e.g., Nike versus
Fogdog. com Sporting Goods) and their relatedness to sports, baseball, and the local team (e.g., Louisville Slugger versus Land's End).
Clientele included online sporting goods retailer
Fogdog Sports and online toy retailer KBkids.com.
Even a subset of the variables (age, for instance) has proved useful to B2Cs such as the sporting-goods retailer
Fogdog. The even better news is that segmenting customers in this way is comparatively easy: companies don't need to invest in complicated data-mining software (similar segmentations have been used off-line for years), and other companies with on-line operations and specialists like DoubleClick can provide the necessary data.
Why did a company called SportSite.com become
Fogdog.com?
B2C companies such as
FogDog.com, Pets.com and Furniture.com have either closed their doors, or are on the brink of closing.
With a colloquial, easy-to-swallow style, E-Service makes good use of examples drawn from interviews with companies likes Lands End, Great Plains Software and
fogdog.com.
Fogdog Sports teamed up with America Online (AOL) to secure exposure within key departments of Shop@AOL.com.
And, girls, if you're of the Anna Kournikova school of thought (that being that only the ball should bounce) then check out
fogdog.com.