chachka

chach·ka

(chŏch′kə)

American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

chachka

(ˈtʃɑːtʃkə)

(Jewellery) censorious US a cheap trinket

Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

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Noun	1.	chachka - (Yiddish) an attractive, unconventional woman tchotchke, tchotchkeleh, tsatske, tshatshke Yiddish - a dialect of High German including some Hebrew and other words; spoken in Europe as a vernacular by many Jews; written in the Hebrew script fille, girl, miss, missy, young lady, young woman - a young woman; "a young lady of 18"
	2.	chachka - (Yiddish) an inexpensive showy trinket tchotchke, tsatske, tshatshke collectable, collectible - things considered to be worth collecting (not necessarily valuable or antique) Yiddish - a dialect of High German including some Hebrew and other words; spoken in Europe as a vernacular by many Jews; written in the Hebrew script

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I couldn't help but notice that every time I bought a souvenir - whether it was a stuffed sea lion, a bottle of Late Harvest Zinfandel, or another chachka emblazoned with "California Republic" - I would pay a staggering sales tax.

Calif. is addicted to heavy spending; Too much government, like Mass

Instead of the disposable chachka items of the past, many of today's licensed brands lend credibility along with name recognition.

THE NAME OF THE GAME; BRAND BUILDING AND A NEED FOR RETAIL DIFFERENTIATION MAKE LICENSING AN INCREASINGLY VIABLE OPTION IN HOME FURNISHINGS

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